BUSINESS DEFINITION AND PERFORMANCE

被引：51

作者：

FRAZIER, GL ^{[1
]}

HOWELL, RD ^{[1
]}

机构：

[1] TEXAS TECH UNIV,COLL BUSINESS ADM,LUBBOCK,TX 79409

来源：

关键词：

D O I：

10.2307/1251493

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：59 / 67

页数：9

共 23 条

[1] Abell D.F., 1980, DEFINING BUSINESS ST
[2] Abell D.F., 1979, STRATEGIC MARKETING
[3] Aldrich H, 1979, ORG ENV
[4] Bain J.S., 1972, ESSAYS PRICE THEORY
[5] FIRM EFFECTS AND INDUSTRY EFFECTS IN ANALYSIS OF MARKET STRUCTURE AND PROFITABILITY
BASS, FM
CATTIN, P
WITTINK, DR
[J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (01) : 3 - 10
[6] BASS FM, 1977, STRATEGY STRUCTURE E
[7] BUZZELL RD, 1975, HARVARD BUS REV, V53, P97
[8] BUZZELL RD, 1979, NOTE MARKET DEFINITI
[9] CRAVENS D, 1983, STRATEGIC MARKETING
[10] CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT-MARKETS
DAY, GS
SHOCKER, AD
SRIVASTAVA, RK
[J]. JOURNAL OF MARKETING, 1979, 43 (04) : 8 - 19