MODELING NEW PRODUCT SCREENING DECISIONS

被引：16

作者：

BAKER, KG

ALBAUM, GS

机构：

[1] UNIV OREGON, MKT, EUGENE, OR 97403 USA

[2] UNIV TEXAS, IC2 INST, AUSTIN, TX 78712 USA

来源：

关键词：

D O I：

10.1111/1540-5885.310032

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / 39

页数：8

共 40 条

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[29]

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