AUDIENCE INVOLVEMENT IN ADVERTISING - 4 LEVELS

被引：572

作者：

GREENWALD, AG

LEAVITT, C

机构：

来源：

关键词：

D O I：

10.1086/208994

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：581 / 592

页数：12

共 50 条

[11]

Craik F. I. M., 1979, LEVELS PROCESSING HU

[12] DEPTH OF PROCESSING AND RETENTION OF WORDS IN EPISODIC MEMORY [J].

CRAIK, FIM ;

TULVING, E .

[13] LEVELS OF PROCESSING - FRAMEWORK FOR MEMORY RESEARCH [J].

CRAIK, FIM ;

LOCKHART, RS .

JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1972, 11 (06) :671-684

[14]

GREENWALD AG, 1968, PSYCHOL F ATTITUDES

[15] AUTOMATIC AND EFFORTFUL PROCESSES IN MEMORY [J].

HASHER, L ;

ZACKS, RT .

[16]

HOUSTON MJ, 1977, UNPUB PARADIGM RES C

[17]

Hovland CI., 1953, COMMUN PERSUATION

[18]

HOWARD JA, 1969, THEORY BUYER BEHAVIO

[19]

HUPFER N, 1971, P ASS CONSUMER RES

[20]

Kahneman Daniel., 1973, ATTENTION EFFORT