SELLER AND BUYING FIRM FACTORS AFFECTING INDUSTRIAL BUYERS NEGOTIATION BEHAVIOR AND OUTCOMES

被引：88
作者：
CLOPTON, SW
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 01期
关键词：
D O I：
10.2307/3151791
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：39 / 53
页数：15
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