AN EXPERIMENTAL PROGRAM INVESTIGATING COLOR-ENHANCED AND GRAPHICAL INFORMATION PRESENTATION - AN INTEGRATION OF THE FINDINGS

被引：111
作者：
BENBASAT, I
DEXTER, AS
TODD, P
机构：
来源：
COMMUNICATIONS OF THE ACM | 1986年 / 29卷 / 11期
关键词：
COLOR - DECISION THEORY AND ANALYSIS - GRAPHIC METHODS;
D O I：
10.1145/7538.7545
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
A series of three laboratory experiments were conducted to assess the influence of graphical and color-enhanced information presentation modes on decision quality, decision-making time, use of information, and user perceptions. The experimental design allowed for the unconfounded study of line graphs and color using a variety of information presentation designs for the same decision-making task. Based on the findings of these studies, propositions about the impact of graphics and color on individual decision-makers are presented. The influence of presentation mode on human performance and the perceived value of information is found to be related to how well it supports the solution approach to a particular task.
引用
收藏
页码：1094 / 1105
页数：12
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