CHANGING BRAND ATTITUDES THROUGH MODIFICATION OF COGNITIVE STRUCTURE

被引：172

作者：

LUTZ, RJ ^{[1
]}

机构：

[1] UNIV CALIF,LOS ANGELES,CA

来源：

关键词：

D O I：

10.1086/208607

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：49 / 59

页数：11

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[6]

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[8]

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[10]

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