REFLECTIONS ON IMPACT OF SALES PROMOTIONS ON WHEN, WHAT, AND HOW MUCH TO BUY

被引：5
作者：
GUPTA, S
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1993年 / 30卷 / 04期
关键词：
D O I：
10.2307/3172695
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：522 / 524
页数：3
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