THE METHOD"LEARN TO GROWTH": A NEW PERSPECTIVE FOR SMES GROWTH

Small and medium enterprises are in a constant search to maintain and grow. The Learn to Grow method helps in this search. It's characterized by being a methodology that integrates the company's strategic planning with the development of a project that align the training and learning with the participation of the managers, sponsor and staff. Based on this context, this study aimed to answer the following question. How to improve the chances of SMEs in maintaining the market and/or grow? To answer this issue, this study applied the method Learning to Grow proposed by North (2012) aiming to support a SME service consulting firm. This work applied the method following the steps suggested by the method: 1] Analysis and identification of gaps and opportunities for growth; 2) Proposition learning projects, with the aim of boosting suggestions for improvement; 3) Exchange of experiences and best practices arising from experience application of the method, and finally, 4) Training coach's to growth within the organization analyzed. The SME chosen operates in the provision of services by developing projects in several areas and sectors of management and information technology. Among the results obtained from the application of the method "Learn to Growth" it was found that the company is in the process of maturation. By that, fundamental strategic issues such as the establishment of funding sources and long institutional alliances is necessary to allow greater stability to achieve sustainable growth.