Implementing Eco-Innovation by Utilizing the Internet to Enhance Firm's Marketing Performance: Study of Green Batik Small and Medium Enterprises in Indonesia

被引：8

作者：

Aryanto, Vincent Didiek Wiet ^{[1
]}

Wismantoro, Yohan ^{[2
]}

Widyatmoko, Karis ^{[3
]}

机构：

[1] Univ Dian Nuswantoro, Sch Econ & Business Management, Semarang, Indonesia

[2] Univ Dian Nuswantoro, Fac Business & Econ, eMkt, Semarang, Indonesia

[3] Univ Dian Nuswantoro, Sch Comp Sci, Semarang, Indonesia

来源：

INTERNATIONAL JOURNAL OF E-BUSINESS RESEARCH | 2018年 / 14卷 / 01期

关键词：

Batik Small & Medium Enterprises; Eco-Innovation; Internet; Market Orientation; Marketing Performance;

D O I：

10.4018/IJEBR.2018010102

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The aim of this study is to explore a proposition of eco-innovation internet-based approach to bridge the gap between market orientation and marketing performance of the batik SMEs in Indonesia. Batik is an Indonesian art of waxed hand painting on the textile by utilizing of natural dyes. The 250 questionnaires were distributed among the SMEs actors; however, 189 out of 250 questionnaires were valid to be further processed. This research has provided some empirical evidence that the approach of e-eco-innovation has a significant impact on marketing performance. Furthermore, market orientation also has a significant impact on both marketing performance and e-eco-innovation. Therefore, the adoption of ICT (Internet & Communication Technology) and eco-innovation may contribute not only to the body of knowledge of green marketing but also for the practice of green marketing amongst SMEs in developing countries.

引用

页码：21 / 36

页数：16

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