THE COMBINED DIVERSIFICATION BREADTH AND MODE DIMENSIONS AND THE PERFORMANCE OF LARGE DIVERSIFIED FIRMS

被引:62
作者
SIMMONDS, PG
机构
[1] School of Business and Industry, Florida A&M University, Tallahassee, Florida
关键词
D O I
10.1002/smj.4250110506
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper examines the impact of the symbiotic relationship between diversification breadth and mode on firm performance. Seventy‐three Fortune 500 firms were classified by diversification breadth (related/unrelated) and mode (internal/external) and their performance during the period 1975–84 analyzed on four financial performance measures. The two related categories (related‐internal/related‐external) were generally higher performers than the two unrelated categories (unrelated‐internal/unrelated‐external) as hypothesized, but the differences were not significant on most performance measures. The unrelated‐external category appears to be the worst performer, which presents a dilema since this strategy has dominated the conglomerate movement. Copyright © 1990 John Wiley & Sons, Ltd.
引用
收藏
页码:399 / 410
页数:12
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