EQUITY AND DISCONFIRMATION PERCEPTIONS AS INFLUENCES ON MERCHANT AND PRODUCT SATISFACTION

被引：481

作者：

OLIVER, RL ^{[1
]}

SWAN, JE ^{[1
]}

机构：

[1] UNIV ALABAMA, SCH BUSINESS, DEPT MKT, BIRMINGHAM, AL 35294 USA

来源：

关键词：

D O I：

10.1086/209223

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：372 / 383

页数：12

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[4]

ANDERSON B, 1969, ACTA SOCIOL, V12, P1

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[Anonymous], 1983, EQUITY THEORY PSYCHO

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WALSTER, E .

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BAHR WJ, 1982, NEW FINDINGS CONSUME, P29

BEARDEN, WO ;

OLIVER, RL .