FRENCH REVOLUTION IN ACTION: STORYTELING IN MELENCHON'S PRESIDENTIAL CAMPAIGN

被引：0

作者：

Richard, Eugenie ^{[1
]}

机构：

[1] Univ Externado Colombia, Fac Finanzas Gobierno & Relac Int, Bogota, Colombia

来源：

OPERA-COLOMBIA | 2013年 / 13期

关键词：

Storytelling; electoral campaign; France; political communication; Jean-Luc Melenchon;

D O I：

暂无

中图分类号：

C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;

摘要：

The article aims to analyze the use of storytelling by the four leading candidates for the French presidential election of 2012. Among them is Jean Luc Melenchon, candidate of the Front de Gauche that applied in his campaign good strategies of storyline, framing and networking. The candidate revived the ideal of the French Revolution, inviting the electorate to symbolic acts of political participation and using the international context of crisis for a discourse of "Indign". Despite its semi-failure in the election, his campaign was the most innovative and unveiled new forms of communication and participation in this country unaccustomed to the use of storytelling in electoral campaigning.

引用

页码：59 / 81

页数：23