A META-ANALYSIS OF EFFECT SIZES IN CONSUMER-BEHAVIOR EXPERIMENTS

被引：95
作者：
PETERSON, RA
ALBAUM, G
BELTRAMINI, RF
机构：
[1] UNIV OREGON,DEPT MKT,EUGENE,OR 97403
[2] ARIZONA STATE UNIV,DEPT MKT,TEMPE,AZ 85281
来源：
JOURNAL OF CONSUMER RESEARCH | 1985年 / 12卷 / 01期
关键词：
D O I：
10.1086/209039
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：97 / 103
页数：7
相关论文
共 24 条
[1]  
Ajzen I, 1980, UNDERSTANDING ATTITU
[2]   THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J].
BASS, FM .
JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) :1-20
[3]  
COHEN JV, 1977, STATISTICAL POWER AN
[4]  
Cook T.D., 1979, QUASI EXPT DESIGN AN
[5]   ON THE SIGNIFICANCE OF EFFECTS AND THE EFFECTS OF SIGNIFICANCE [J].
COOPER, HM .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1981, 41 (05) :1013-1018
[6]   COMPUTATIONAL PROCEDURES FOR ESTIMATING MAGNITUDE OF EFFECT FOR SOME ANALYSIS OF VARIANCE DESIGNS [J].
DODD, DH ;
SCHULTZ, RF .
PSYCHOLOGICAL BULLETIN, 1973, 79 (06) :391-395
[7]   UTILITY OF WITHIN-SUBJECTS VARIABLES - ESTIMATES OF STRENGTH [J].
GAEBELEIN, JW ;
SODERQUIST, DR .
EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1978, 38 (02) :351-360
[8]  
Glass G.V., 1981, META ANAL SOCIAL RES
[9]  
GOLD D, 1969, AM SOCIOL, V4, P42
[10]   ANALYSIS OF INTERACTIONS IN MARKETING RESEARCH DATA [J].
GREEN, PE .
JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) :410-420
123