AN INVESTIGATION INTO THE NEW PRODUCT PROCESS - STEPS, DEFICIENCIES, AND IMPACT

被引：217

作者：

COOPER, RG

KLEINSCHMIDT, EJ

机构：

来源：

关键词：

D O I：

10.1016/0737-6782(86)90030-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：71 / 85

页数：15

共 17 条

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[2]

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[5] PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS [J].

COOPER, RG .

[6] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J].

COOPER, RG .

[7]

COOPER RG, 1984, EUR J MARKETING, V18, P3

[8]

CRAWFORD CM, 1979, RES MANAGEMENT SEP, P9

[9]

HOPKINS DS, 1980, 773 C BOARD REP

[10]

Little B., 1970, WORKING PAPER SERIES, V21