ENCOURAGING COLLEGE MALES TO PERFORM TESTICULAR SELF-EXAMINATION - EVALUATION OF A PERSUASIVE MESSAGE BASED ON THE REVISED THEORY OF REASONED ACTION

被引:50
作者
BRUBAKER, RG
FOWLER, C
机构
关键词
D O I
10.1111/j.1559-1816.1990.tb01481.x
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
This study evaluated the effect of a persuasive message derived from a revised version of the theory of reasoned action on the performance of testicular self‐examination (TSE). Subjects (114 male college students) were randomly assigned to listen to a taped persuasive message challenging unfavorable outcome beliefs (as suggested by the theory of reasoned action), a message on testicular cancer information, or no message. All subjects then completed a questionnaire operationalizing the components of the theory of reasoned action (revised to incorporate self‐efficacy). As predicted, there was a significant relationship between exposure to the persuasive message and self‐reported TSE performance (χ2(2) = 15.66, p < .0001). Sixty‐three (71.23%) of the subjects contacted at a 4‐week follow‐up reported performing the exam. Of those, 44.23% had heard the theory‐based message, 36.54% had heard the informational message, and 19.23% had not been exposed to a message. A path analysis of the relationships among components of the theoretical model provided partial support for the hypothesized causal pathways between message exposure and TSE intention and behavior. Copyright © 1990, Wiley Blackwell. All rights reserved
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页码:1411 / 1422
页数:12
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