Media: Social Marketing of Terrorism

被引：0

作者：

Tiwari, Priyanka ^{[1
]}

Mehrotra, Sakshi ^{[1
]}

机构：

[1] Amity Univ, Amity Inst Psychol & Allied Sci, Noida, India

来源：

INDIAN JOURNAL OF PSYCHOLOGICAL SCIENCE | 2014年 / 4卷 / 02期

关键词：

Terrorism; Marketing; Media & Audience;

D O I：

暂无

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The role of media in terrorism marketing is critical. Through the media terrorist are able to create a larger voice for themselves and create hostilities among people. The present study examines the role played by media in terrorism and the purpose of terrorists to use media as a source of information channel. It was found there is mutually beneficial relationship between terrorists and the media. Media market terrorism for viewer ratings, income generation from advertisement and terrorist intention to interact with media is to gain attention, recognition and legitimacy.

引用

页码：80 / 83

页数：4