IMAGE AND POSITIONING OF THE EUROPEAN TOURISM MARKET FROM THE PERSPECTIVE OF SPANISH TOURISTS

被引：0

作者：

Lopes, SRgio Dominique Ferreira ^{[1
]}

Silva, Jose Agostinho ^{[1
]}

机构：

[1] Polytech Inst Cavado & Ave, Vila Frescainha, Portugal

来源：

EUROPEAN JOURNAL OF TOURISM HOSPITALITY AND RECREATION | 2011年 / 2卷 / 02期

关键词：

Tourism Management; European Tourism; Destination Image; Correspondence Analysis; Cluster Analysis;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The contribution of tourism to the Gross Domestic Product and the employment it generates has made it an important sector. However, recent results for tourism have been severely affected by the economic and financial crisis, increasing the importance of destination image as the element that most influences tourists when choosing a destination. The objective of the authors is therefore to understand how the European tourism market is structured from the perspective of Spanish tourists, as well as to illustrate the benefits of applying multivariate methodologies to research on tourism. The results show the existence of 5 well-defined clusters.

引用

页码：71 / 88

页数：18

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