Image Repair: Research, Consensus, and Strategies: A Study of the University College of Cape Breton

被引：8
作者：
Brown, Keith [1 ]
Geddes, Ruthanne [1 ]
机构：
[1] Univ Coll Cape Breton, Dept Econ & Technol Innovat, POB 5300, Sydney, NS B1P 6L2, Canada
来源：
JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING | 2006年 / 15卷 / 1-2期
关键词：
Image; consensus; strategic marketing planning;
D O I：
10.1300/J054v15n01_04
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The University College of Cape Breton is located in Nova Scotia, Canada and is the only university college in the region. This unique model has created somewhat of an identity crisis for the institution, which in turn has fuelled a negative image in its local community. Image restoration, research, consensus building, and strategic planning will be discussed theoretically, with application to the university college experience. Benoit's theory of image restoration is tested and utilized within this post-secondary educational construct. [(C) 2006 by The Haworth Press, Inc. All rights reserved.]
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页码：69 / 85
页数：17
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