PARTITIONING COUNTRY-OF-ORIGIN EFFECTS - CONSUMER EVALUATIONS OF A HYBRID PRODUCT

被引：182
|
作者：
CHAO, P
机构：
来源：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES | 1993年 / 24卷 / 02期
关键词：
D O I：
10.1057/palgrave.jibs.8490851
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Recent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area or research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more common.
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页码：291 / 306
页数：16
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