Developing a scenario planning process using a blank piece of paper

被引：25
作者：
Yeoman, Ian [1 ]
McMahon-Beattie, Una [2 ]
机构：
[1] VisitScotland, 23 Ravelston Terrace, Edinburgh EH4 3TP, Midlothian, Scotland
[2] Univ Ulster, Sch Mkt Entrepreneurship & Strategy, Jordanstown Campus, Newtownabbey, Antrim BT37 0QB, North Ireland
来源：
TOURISM AND HOSPITALITY RESEARCH | 2005年 / 5卷 / 03期
关键词：
tourism; scenario planning; process; Scotland;
D O I：
10.1057/palgrave.thr.6040026
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
VisitScotland is the national tourism organisation for Scotland, primarily responsible for mar-keting Scotland as a destination. The agency is also the Scottish Executive's (Government) principal adviser on policy matters relating to tourism and has the ambition to be the best national tourism organisation in the world. In order to reach this goal, it is committed to futures thinking, in particular using scenario planning in order to frame this thinking. This paper describes how VisitScotland designed a scenario planning process based upon three clusters: A scenario planning group, environmental scanning; and a forecasting model/economic analysis.
引用
收藏
页码：273 / 285
页数：13
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