CHANGING-ROLE OF PRODUCT MANAGER IN CONSUMER GOODS COMPANIES

被引：30

作者：

BUELL, VP ^{[1
]}

机构：

[1] UNIV MASSACHUSETTS,SCH BUSINESS,AMHERST,MA 01002

来源：

关键词：

D O I：

10.2307/1250895

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：3 / 11

页数：9

共 15 条

[1]

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[2]

CLEWETT RM, 1974, PRODUCT MANAGERS CON

[3]

DIETZ S, 1973, HARVARD BUS REV, V51, P127

[4]

DIETZ S, 1969, ADVERTISING AGE 0602, P43

[5] PRODUCT MANAGER AS AN INFLUENCE AGENT [J].

GEMMILL, GR ;

WILEMON, DL .

[6]

LEEZENBAUM R, 1970, MARKETING COMMUN APR, P40

[7]

LUCAS DB, 1972, J ADVERTISING RES, V12, P41

[8] INTERFACES OF A PRODUCT MANAGER [J].

LUCK, DJ .

[9]

LUCK DJ, 1965, HARVARD BUS REV, V43, P143

[10]

*NY ASS NAT ADV, 1974, CURR ADV PRACT OP FU