PROGRAM TYPE PREFERENCE AND PROGRAM CHOICE IN A MULTICHANNEL SITUATION

被引：25
作者：
YOUN, SM
机构：
来源：
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 1994年 / 38卷 / 04期
关键词：
D O I：
10.1080/08838159409364279
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
By constructing program type categories that can lap into the program type distinction in viewers' minds and by developing a more elaborate measure of program choice options, this study investigated how the increase in program choice options affects the role of program type preference in program choice. The result indicated that viewers' program choice coincided with program type preferences significantly more in a multichannel situation than in a broadcast-channel-only situation.
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收藏
页码：465 / 475
页数：11
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