THE SALIENCE OF RELEVANT OTHERS AND ITS EFFECT ON INDIVIDUAL AND JOINT PREFERENCES - AN EXPERIMENTAL INVESTIGATION

被引：14

作者：

KRISHNAMURTHI, L

机构：

来源：

关键词：

D O I：

10.1086/208945

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：62 / 72

页数：11

共 18 条

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[13]

SHOCKER AD, 1979, J MARKETING RES, V16, P560

[14] MEASURING INFLUENCE IN ORGANIZATIONAL PURCHASE DECISIONS [J].

SILK, AJ ;

KALWANI, MU .

[15]

Snedecor G.W., 1980, STAT METHODS

[16] PREFERENCE OF RELEVANT OTHERS AND INDIVIDUAL CHOICE MODELS [J].

WIND, Y .

[17]

WITTINK DR, 1981, 3RD P ORSA TIMS SPEC

WRIGHT, P .