THE EFFECTS OF MUSIC IN ADVERTISING ON CHOICE BEHAVIOR - A CLASSICAL-CONDITIONING APPROACH

被引：394

作者：

GORN, GJ

机构：

来源：

关键词：

D O I：

10.2307/1251163

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：94 / 101

页数：8

共 20 条

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