THE EFFECTS OF MUSIC IN ADVERTISING ON CHOICE BEHAVIOR - A CLASSICAL-CONDITIONING APPROACH

被引：398
作者：
GORN, GJ
机构：
来源：
JOURNAL OF MARKETING | 1982年 / 46卷 / 01期
关键词：
D O I：
10.2307/1251163
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：94 / 101
页数：8
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