PLANNING FOR PARTICIPATION IN TOURISM EVENTS - AN EXAMPLE OF SLOVAK CITIZENS

Tourism events represent a dynamic element of the destination primary offer. Destination stakeholders seek in hosting the tourism events augmentation of destination visitation, furthermore, it helps to overcome the seasonality, to enhance the destination marketing and to sustain a positive development of the area. The study investigates Slovak citizens 'participation planning in tourism events while focusing on the demographic profile of individuals. The study findings are based on primary sources analysis of data collected via questionnaire survey. The purpose of this study is to investigate the frequency of Slovak citizens 'participation in tourism events, their decision- making process, ways of travel organizing and main sources of information.