Sustainable planning and tourism in the Mexican Nature Reserve "La Roqueta"

Sustainable tourism planning, is one of the economic activities with a high economic profit in the world and in Mexico, is one of the fundamental goals to achieve in this 21st century. The main purpose is to show the hierarchical steps to follow in sustainable tourism planning in the Mexican nature reserve La Roqueta. Everything under an explanatory perspective as it provides the general guidelines to be considered by the decision-makers in both, the tourism sector and the municipal ecological sector. The planning process is dated back to 1982 when the island was declared a National Marine Park. The methodology is based on a geographic approach with a multimodal perspective since it is relied on qualitative information like native and introduced flora and fauna observation and interviews with dealers and visitors. The quantitative analysis makes reference to the number of restaurants accompanied by automated cartography. The results present the methodological outlines focus on the planning, principles and management for a sustainable tourism development in the island, and at the same time it is useful for other Mexican protected nature reserves.