WHAT DOES PRODUCT QUALITY REALLY MEAN

被引：0

作者：

GARVIN, DA

机构：

[1] Harvard Univ, Cambridge, MA, USA, Harvard Univ, Cambridge, MA, USA

来源：

SLOAN MANAGEMENT REVIEW | 1984年 / 26卷 / 01期

关键词：

MARKETING - Costs - OPERATIONS RESEARCH - Management;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this article, the author reviews and synthesizes the varying definitions of product quality arising from philosophy, economics, marketing, and operations management. He then goes on to build an eight-dimensional framework to elaborate on these definitions. Using this framework, he addresses the empirical relationships between quality and variables such as price, advertising, market share, cost, and profitability.

引用

页码：25 / 43

页数：19