MEDIATION, MODERATION AND CONDITIONAL PROCESS ANALYSIS

被引：1265

作者：

Muller Prado, Paulo Henrique ^{[1
]}

Korelo, Jose Carlos ^{[2
,3
]}

Lucena da Silva, Danielle Mantovani ^{[2
]}

机构：

[1] Univ Fed Parana UFPR, Fundacao Getulio Vargas FGV, Adm Empresas, Curitiba, Parana, Brazil

[2] Univ Fed Parana UFPR, Adm, Curitiba, Parana, Brazil

[3] Univ Fed Parana UFPR, Curitiba, Parana, Brazil

来源：

REVISTA BRASILEIRA DE MARKETING | 2014年 / 13卷 / 04期

关键词：

Mediation; Moderation; Mediated Moderation; Moderated Mediation; Conditional Process;

D O I：

10.5585/remark.v13i4.2739

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper discusses the main aspects of simple mediation and moderation, as well as the conditional process analysis applied for more complex models, such as mediated moderation and moderated mediation. The recent changes on the way these analysis have been conducted highlights the need to discuss them in order to increase their application in studies conducted in Brazil. The authors provide a discussion about the analysis techniques and the recommendations for the procedures conducted these days. They also present the direct, indirect and total effects and how to read them. Finally, the conditional process analysis, applied for moderated mediation and mediated moderation analysis procedures, is discussed.

引用

页码：4 / 24

页数：21

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