MEASURING THE INVOLVEMENT CONSTRUCT

被引:3506
作者
ZAICHKOWSKY, JL
机构
关键词
D O I
10.1086/208520
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:341 / 352
页数:12
相关论文
共 44 条
[1]  
Belk R. W., 1978, ADV CONSUM RES, V6, P313
[2]  
BELK RW, 1981, ADV CONSUM RES, V9, P408
[3]  
BETTMAN JR, 1979, INFORMATION PROCESSI
[4]   A THEORETICAL-MODEL FOR THE STUDY OF PRODUCT IMPORTANCE PERCEPTIONS [J].
BLOCH, PH ;
RICHINS, ML .
JOURNAL OF MARKETING, 1983, 47 (03) :69-81
[5]   PRODUCT INVOLVEMENT AND PERTINENT ADVERTISING APPEALS [J].
BOWEN, L ;
CHAFFEE, SH .
JOURNALISM QUARTERLY, 1974, 51 (04) :613-&
[6]  
COHEN JB, 1983, ADV CONSUM RES, V10, P325
[7]   DISSONANCE MODEL IN POST-DECISION PRODUCT EVALUATION [J].
COHEN, JB ;
GOLDBERG, ME .
JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) :315-321
[8]  
COMREY AL, 1973, FIRST COURSE FACTOR
[9]  
Engel J., 1982, CONSUMER BEHAV, V4th
[10]  
ENGEL JF, 1978, CONSUMER BEHAVIOR