TRIAL AWARENESS ADVERTISING DECISIONS - A CONTROL PROBLEM WITH PHASE-DIAGRAMS WITH NON-STATIONARY BOUNDARIES

被引:22
作者
MULLER, E [1 ]
机构
[1] NORTHWESTERN UNIV,EVANSTON,IL 60201
关键词
D O I
10.1016/0165-1889(83)90058-1
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:333 / 350
页数:18
相关论文
共 15 条
[1]   NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES [J].
BASS, FM .
MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05) :215-227
[2]  
DODSON AJ, 1978, MANAGEMENT SCI, V24, P1568
[3]  
FERSHTMAN C, 1983, UNPUB J EC THEORY
[4]   ADVERTISING POLICY AND RETURNS TO SCALE IN MARKETS WHERE INFORMATION IS PASSED BETWEEN INDIVIDUALS [J].
GLAISTER, S .
ECONOMICA, 1974, 41 (162) :139-156
[5]  
GOULD JP, 1970, MICROECONOMIC F EMPL
[6]   OPTIMAL CAPITAL ACCUMULATION AND DURABLE GOODS PRODUCTION [J].
KAMIEN, MI ;
SCHWARTZ, NL .
ZEITSCHRIFT FUR NATIONALOKONOMIE-JOURNAL OF ECONOMICS, 1977, 37 (1-2) :25-43
[7]   INNOVATION DIFFUSION AND NEW PRODUCT GROWTH-MODELS IN MARKETING [J].
MAHAJAN, V ;
MULLER, E .
JOURNAL OF MARKETING, 1979, 43 (04) :55-68
[8]   CONSUMER-BEHAVIOR AND OPTIMAL ADVERTISING [J].
NASLUND, B .
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 1979, 30 (03) :237-243
[9]   OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS [J].
NERLOVE, M ;
ARROW, KJ .
ECONOMICA, 1962, 29 (114) :129-142
[10]  
Nicosia F. M., 1966, CONSUMER DECISION PR