How to Revitalize a Small Rural Town? An Empirical Study of Factors for Success. University-Community Collaboration with a Small Historic Rural Tourism Town

Since the 2008 downturn in the economy many small rural towns and their business owners have struggled to survive, especially if tourism has been their key economic driver. As a result, many communities are engaged in revitalization efforts to renew and restore their town to its former prominence as a viable community economically. This article examines the strategies and benefits of the formation of a university-community partnership formed to assist a small historic rural tourism town in the southern Appalachian region of the United States that has suffered significantly since the 2008 recession, and the collaboration efforts undertaken to assist town officials in revitalizing their community. The article also discusses revitalization efforts being taken by the town.