SOCIAL MARKETING: STRATEGY FRAMEWORK FOR CHANGE IN THE ORGANIZATIONS

In the present article the objective was to analyze the social marketing as a strategic framework for organizational change analysis of the strategies changes under the low social perspective. The methodology used was a documentary produced a literature review of theories related the issues under discussion, obtaining a final reflection, that to achieve business transformation in accordance with the current requirements, it must assume critical roles in maintaining competitiveness in the market in helping organizations with ethical and philosophical principles that provide healthy activities and productive members of the organization and society as a whole to support the consolidation of draft business life.