PERCEPTUAL MAPPING BASED ON IDIOSYNCRATIC SETS OF ATTRIBUTES (VOL 31, PG 15, 1994)

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STEENKAMP, JBEM
VANTRIJP, HCM
TENBERGE, JMF
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F [经济];
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02 ;
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页码:U325 / U325
页数:1
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[1]   PERCEPTUAL MAPPING BASED ON IDIOSYNCRATIC SETS OF ATTRIBUTES [J].
STEENKAMP, JBEM ;
VANTRIJP, HCM ;
TENBERGE, JMF .
JOURNAL OF MARKETING RESEARCH, 1994, 31 (01) :15-27