EFFECTS OF PRODUCT TRIAL ON CONSUMER EXPECTATIONS, DEMAND, AND PRICES

被引：69

作者：

GOERING, PA

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1985年 / 12卷 / 01期

关键词：

D O I：

10.1086/209036

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：74 / 82

页数：9

共 28 条

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