Reading in time and space: a reflection on culture and memory in the media

To investigate the relations in a society influenced by the media is to search each time the different layers and marks left for the history, that remains or modifies in accordance with the culture. This article considers the possibility to read today, for intermediary of the reinvention of the medias, the marks that are being left under influence of the culture that, in turn, is reinvented in each new change, in dialogue with different historical horizons. The characteristics of an individualist society, also marks the forms to communicate, for intermediary of personalized contents. The solitude, that many attribute to the navigators in the Internet, is the same that, in a very complex tram makes possible the existence of a society in global scale. Culture, memory, time and space are the categories that this text chooses as reflection base, to think reasons of an individualized communication and in net simultaneously.