Trust orientations in the organic food distribution channels: A comparative study of the Canadian and French markets

被引：49
作者：
Hamzaoui-Essoussi, Leila [1 ]
Sirieix, Lucie [2 ]
Zahaf, Mehdi [1 ]
机构：
[1] Univ Ottawa, Telfer Sch Management, 55 Laurier St East, Ottawa, ON K1N 6N5, Canada
[2] Montpellier SupAgro, URM 1110 Moisa, F-34060 Montpellier, France
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2013年 / 20卷 / 03期
关键词：
Organic Foods; Distribution; Trust;
D O I：
10.1016/j.jretconser.2013.02.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The objectives of this research are to (i) identify supply side factors that determine trust/mistrust in OF products, and (ii) determine the distribution channel strategies to increase trust in OF products. A total of 80 individual in-depth interviews were conducted in Canada and France with managers from superstores, specialty stores, farmers, markets, producers and certification bodies. Results show a clear distinction between the Canadian and French OF distribution structures in terms of trust. Consequently, distributors have to adapt their strategies and tools in order to enhance trust in OF, in their distribution channel and in the overall food supply chain. (C) 2013 Elsevier Ltd. All rights reserved.
引用
收藏
页码：292 / 301
页数：10
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