COMPREHENSIONS ROLE IN PERSUASION - THE CASE OF ITS MODERATING EFFECT ON THE PERSUASIVE IMPACT OF SOURCE CUES

被引：210

作者：

RATNESHWAR, S ^{[1
]}

CHAIKEN, S ^{[1
]}

机构：

[1] NYU,NEW YORK,NY 10003

来源：

JOURNAL OF CONSUMER RESEARCH | 1991年 / 18卷 / 01期

关键词：

D O I：

10.1086/209240

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：52 / 62

页数：11

共 46 条

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