COMPREHENSIONS ROLE IN PERSUASION - THE CASE OF ITS MODERATING EFFECT ON THE PERSUASIVE IMPACT OF SOURCE CUES

被引：209
作者：
RATNESHWAR, S [1 ]
CHAIKEN, S [1 ]
机构：
[1] NYU,NEW YORK,NY 10003
来源：
JOURNAL OF CONSUMER RESEARCH | 1991年 / 18卷 / 01期
关键词：
D O I：
10.1086/209240
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：52 / 62
页数：11
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