THE EFFECTS OF PRODUCT KNOWLEDGE ON THE COMPREHENSION, RETENTION, AND EVALUATION OF PRODUCT INFORMATION

被引：0
作者：
ALBA, JW
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来源：
ADVANCES IN CONSUMER RESEARCH | 1983年 / 10卷
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：577 / 580
页数：4
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