A comparison of distilled spirit consumption patterns in the United Kingdom and the United States A syndicated data approach

Purpose - The purpose of this paper is to show academics and practitioners the practical uses of syndicated data. Toward this end, an analysis of the distilled spirits industry in the USA and the UK is undertaken. Design/methodology/approach - The approach adopted draws on secondary data analysis using syndicated data to draw some preliminary conclusions and uses further analysis to support these conclusions. Findings - The paper supports the usefulness of syndicated data when used creatively across different studies. It also points out the changing direction of distilled spirit consumption within the USA and the UK. Practical implications - This use of syndicated data helps the academic develop a fuller understanding of the key research questions and gives the practitioner a higher degree of confidence in the direction they take and in the future they anticipate. Originality/value - This paper emphasises the usefulness of syndicated data.