THE EFFECT OF ADVERTISING ON CONSUMER PRICE SENSITIVITY

被引：56

作者：

KRISHNAMURTHI, L ^{[1
]}

RAJ, SP ^{[1
]}

机构：

[1] SYRACUSE UNIV,GRAD SCH MANAGEMENT,SYRACUSE,NY 13210

来源：

关键词：

D O I：

10.2307/3151358

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：119 / 129

页数：11

共 40 条

[1]

ALBION MS, 1983, ADVERTISINGS HIDDEN

[2]

Bain JS, 1956, BARRIERS NEW COMPETI, DOI 10.4159/harvard.9780674188037

[3] TESTING DISTRIBUTED LAG MODELS OF ADVERTISING EFFECT [J].

BASS, FM ;

CLARKE, DG .

[4]

BATRA R, 1982, ADV CONSUMER RES, V10

[5]

Broadbent S. R., 1980, ADMAP, P532

[6]

BUCKLIN LP, 1965, J ADVERTISING RES, V5, P11

CLARKE, DG .

[8]

Comanor W.S., 1974, ADVERTISING MARKET P

[9]

COMANOR WS, 1979, J ECON LIT, V17, P453

ELROD, T ;

WINER, RS .