FURTHER PURSUIT OF THE DISSONANT CONSUMER - A COMMENT

[1] BROWN GH, 1961, HOUSEHOLD DECISION M, P229

[2] ARE AUTOMOBILE PURCHASERS DISSONANT CONSUMERS [J]. JOURNAL OF MARKETING, 1963, 27 (02) : 55 - 58

[3] ENGEL JF, 1963, MARKETING TRANSITION, P462

[4] THE PURSUIT OF THE DISSONANT CONSUMER [J]. JOURNAL OF MARKETING, 1964, 28 (03) : 62 - 66

[1] BROWN GH, 1961, HOUSEHOLD DECISION M, P229

[2] ARE AUTOMOBILE PURCHASERS DISSONANT CONSUMERS [J]. JOURNAL OF MARKETING, 1963, 27 (02) : 55 - 58

[3] ENGEL JF, 1963, MARKETING TRANSITION, P462

[4] THE PURSUIT OF THE DISSONANT CONSUMER [J]. JOURNAL OF MARKETING, 1964, 28 (03) : 62 - 66