Cultural industry and the rural environment

This paper discusses how the cultural industry challenges, names, and reframes the social, political, and cultural policies in rural areas through continuous semantic shifts, from which emerge an idealized and contradiction-free rural environment. Our hypothesis is that these discursive practices are defined by hegemonic practices and guided by direct interest or interest connected to the agribusiness and their potential consumption of material and symbolic goods. As a result, this also defines the content and aesthetic expression of the communication devices directed towards the rural environment.