EDUCATION PROGRAMMES FOR ENTREPRENEURS IN THE CREATIVE INDUSTRIES IN ST. PETERSBURG

One of the key factors considered to influence the choice of entrepreneurship as a career is creativity. Entrepreneurship and innovative behaviour have long been associated with creativity (Amabile 1996), and recent literature suggests that creative individuals are more likely to engage in entrepreneurial activities (Ward 2004). We investigate several programmes for creative entrepreneurs launched by creative organisations and "third spaces" to understand the key topics, competencies, and methods of education practiced during these courses. This effort is important because creative and cultural industries (CCI) need a workforce both trained and industry-ready for their development. As a result of this research, we propose recommendations for future entrepreneurial educational programmes at higher education institutions and creative centres.