AN ALTERNATIVE EXPLANATION FOR LOWER REPEAT RATES AFTER PROMOTION PURCHASES

被引：88

作者：

NESLIN, SA ^{[1
]}

SHOEMAKER, RW ^{[1
]}

机构：

[1] NYU,STERN SCH BUSINESS,NEW YORK,NY 10003

来源：

关键词：

D O I：

10.2307/3172606

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：205 / 213

页数：9

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