Failure of exporting and non-exporting firms: do the financial predictors vary?

Purpose The purpose of this paper is to find out whether the financial predictors of failure differ for exporting and non-exporting firms. Design The study is based on two samples of French manufacturing micro firms from Amadeus database. Samples of 468 exporting and 1,148 non-exporting firms were divided equally to survived and bankrupted firms. Logistic regression method was used with five financial ratios portraying liquidity, solidity, cash flow sufficiency, profitability and productivity. Findings The findings suggest that cash flow sufficiency and solidity were important predictors in both firm groups, although the latter was more important in case of exporters. Liquidity was important in case of non-exporters, while profitability in case of exporters. Productivity was not a significant predictor. With these variables, failure of exporters was predicted with a higher accuracy. Originality This paper contributes to an under-researched area in the failure prediction and international business literature, namely, it outlines whether failure predictors are the same for similar exporting and non-exporting firms. The results indicate that some predictors differ and similar ones can have different importance for exporters and non-exporters.