A NEW PRODUCT ADOPTION MODEL WITH PRICE, ADVERTISING, AND UNCERTAINTY

被引：308
作者：
KALISH, S [1 ]
机构：
[1] TEL AVIV UNIV, RECANATI GRAD SCH BUSINESS ADM, IL-69978 TEL AVIV, ISRAEL
来源：
MANAGEMENT SCIENCE | 1985年 / 31卷 / 12期
关键词：
D O I：
10.1287/mnsc.31.12.1569
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：1569 / 1585
页数：17
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