UPRIGHT VERSUS UPSIDE-DOWN FACES - HOW INTERFACE ATTRACTIVENESS VARIES WITH ORIENTATION

A choice experiment is reported in which all pairs and triples of faces from a set of eight moderately attractive faces were presented, both upright and upside down, to 103 subjects. In each orientation, the subjects had to select the face that appeared more (pairs) or most (triples) attractive to them. For each orientation, the preference probabilities that arose from the pair and triple comparisons could be described by the BTL rule (Luce, 1959). Thus, each face was represented by two scores, one reflecting its attractiveness in the upright orientation and the other reflecting its attractiveness in the inverted orientation. Orientation affected the preference probabilities. Qualitatively, score ratios between faces decreased from upright to inverted orientation, suggesting that the faces became less discriminable by inversion. Quantitatively, the effect of inversion could be described by a simple rule that assumes a face's two attractiveness scores to be affinely related across orientations. This result indicates that inversion affected all faces about equally. The present findings are discussed with respect to faces' first- and second-order relational properties, a distinction emphasized in current theories of face perception. They suggest that the processing of first- and secondorder relational properties is impaired by inversion to roughly the same degree.