PARAMETER-ESTIMATION IN MARKETING MODELS IN THE PRESENCE OF INFLUENTIAL RESPONSE DATA - ROBUST REGRESSION AND APPLICATIONS

被引：0
作者：
MAHAJAN, V
SHARMA, S
WIND, Y
机构：
[1] UNIV TEXAS,INST CONSTRUCT CAPITALISM,AUSTIN,TX 78712
[2] UNIV S CAROLINA,COLL BUSINESS ADM,COLUMBIA,SC 29208
[3] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104
来源：
JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 03期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：268 / 277
页数：10
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