共 33 条
[21]
Lazer W., 1964, SCI MARKETING, P130
[23]
Levy S. J., 1959, ADV MARKETING EFFICI, P409
[24]
MARTINEAU, 1958, J MARKETING OCT, P140
[25]
MARTINEAU, 1958, J MARKETING OCT, P121
[26]
MARTINEAU, 1958, J MARKETING OCT, P138
[27]
McClelland D. C., 1961, ACHIEVING SOC
[28]
Nicosia F. M., 1966, CONSUMER DECISION PR
[29]
SCHEWE CD, 1973, J MARKETING, V27, P31
[30]
STIGLER GJ, 1948, J AM STAT ASSOC, P603